President of Lamont PR & Creative
Michelle is an effective public relations professional who continually aligns media placement for her clients who are regularly featured in local, regional, and national media. Michelle offers extensive experience in media relations and is in constant contact with top-tier editors, journalists, and producers. Her constant focus is to strategically find ways to meet editors’ and producers’ needs and stay in tune with the interests of their audiences. Her PR tactics transcend the standard press release to develop engaging pitch ideas for the media while keeping in line with her clients’ brand positioning. Michelle is dedicated to helping her community personally and professionally. When she launched her company, she made a commitment to provide pro bono account services to non-profit organizations. In 2011, she and LMCG provided PR for Dallas’ Top Hats and Tails fundraising event benefiting a local animal rescue. On a personal level, she served on the Taste of the NFL host committee, which was responsible for the 2012 Dallas Cowboys Ultimate Tailgate Party benefiting the North Texas Food Bank; and was Media Chair for Silver Dollar at the Ranch (2010 – 2014) which raised over $1million for childhood cancers.